Visions 愿景
- Adhering to the spirit of “hardworking, innovative” fruit farmers, we persist in eliminating the difficulties and making the Malaysian fruit industry bigger and stronger.
秉持“勤劳，创新”的果农精神，坚持不懈，排除克难，将马来西亚水果产业做大做强。
Missions 使命
- Promote the spirit of unity, goodwill and mutual help among members; promote the exchange of experience and technology among peers, and improve the quality and quantity of products.
促进会员之间团结，亲善与互助之精神；促进同业间的经验与技术互相交流，提升产品的质与量。 - Maintain the reasonable price of agricultural products and the competitiveness of the international market.
维护农产品的合理价格及国际市场之竞争力。 - As a bridge of communication between the government and the people, the problems and difficulties faced by the peasants are conveyed to the government.
作为官民之间的一道沟通桥梁，将农民面对之问题与困境传达给政府。 - Organize agricultural-related lectures, seminars and various training courses to enhance member-related agricultural knowledge, provide new agricultural information and advanced technology for members to learn and reference, to enhance member market competitiveness.
举办农业相关讲座会、研修会与各类培训课程，提升会员农业相关知识，提供农业新资讯与先进科技供会员学习与参考，以提高会员市场竞争力。